I am Samuel.
I am an explorer. I work with matter, with words, with light and pixels, with code, and with ideas and knowledge.
Right now, in 2026, I am running Joyfume, a natural perfumery practice in Darmstadt, where I also live with my wife and our soon two-year-old son.
I also run Vectorstudio — a small consulting practice through which I help small startups make the best of AI through the use of taste and design.
The Aroma Atlas is the main thing I’ve built recently — a visual reference for natural aromatics.
I lived in Norway and worked at Elfly AS, helping develop an electric passenger seaplane. I was mainly responsible for the hull design and sub-scale testing.
I travelled a lot with my wife — all around Spain and Portugal, and two months in India. This was when the seeds of Joyfume were sown.
Some threads I keep pulling on. Most are unfinished on purpose.
Joy is not happiness.
After C.S. Lewis — joy travels with you on the way; happiness only ever waits at the destination. The spine of Joyfume, and maybe of more than that.
Climbing is the point.
Chiang’s stoneworker climbs for generations only to find the cosmos loops back — and still it mattered. On working without knowing where it leads.
The embedded solver.
Oil finding its path through water, slime molds solving optimal transport — what if the solver and the problem were never separate, and our frameworks just haven’t caught up?
The miracle question.
What science fiction’s technological imagination quietly did to the way I read the old miracle stories.
Shannon, Schrödinger, England.
A wiki I wrote at 27 — information, entropy, life — and the discovery that what I chase now was already the same thread.
The designer yearning to be an artist.
An industrial-design dropout who detoured through aerospace; at heart a designer, maybe still the four-year-old who wanted to paint.